James, welcome to the VERB family
James is a long time investor in AMBS like a lot of us here
Companies that sell B2B often don't publish their pricing. Some do, some don't.
Since VERB has a number of different revenue models and options, it might be hard to put it all on the website
VERB did publish their pricing model last fall and a number of investors were able to see it. Has it changed, expanded, etc., I don't know.
There were one-time setup fees in the neighborhood of $25K for the VERB site & app. Pretty reasonable if you ask me.
Ongoing fees were based on Active Users ranging at the top end of $2.50/mo for up to 2500 and then the price slowly drops the more users you add to $1/mo when you get over the 10K user mark
There is a minimum fee of $3,500/mo so you may as well add a minimum of 1,400 users because you are paying for them regardless.
But this is just one model
This is just one model where the Direct Sales company pays for all their users
Another way Direct Sales companies do it is they charge their associates $10/mo, $12/mo, $20/mo and give them the VERB app and some other tools for them to be successful. I don't 'think' it's the same model as above and in this case VERB gets a higher cut of the pie.
If you want Surveys, Sampling or Learn, those are additional fees and they are substantial money makers as add ons or in the case of Learn, it can be standalone. At one point last year Rory talked about the cost of the standalone customer facing app and the revenue from that was substantial so I expect that to start kicking in, in Q1 as there is one, maybe two customers that just launched that.
Then you have the revenue that comes when an associate does a sample order. VERB gets a nice cut of that.
Then you have the add-ons that an individual can subscribe to which is new. This part is brilliant as you are making money from the customer who is paying for the user, but now you can up sell each user.
“But this is where it gets really interesting. Each of these features will have a monthly recurring subscription fee associated with it that is expected to range from as low as $0.75 per user per month, to as much as $25 per user per month. These fees are in addition to the monthly subscription fees currently paid by corporate for their sales reps’ use of the platform. What’s most exciting about these initiatives, is that we will be able to offer these revenue generating features to our users directly, allowing us to monetize this massive and rapidly growing user base in ways we were unable to do until now. It’s going to be a busy year for Team VERB.”
I said it here before, I as an user of the tools I leverage for work cannot add additional features without getting approvals and going through red tape. Say if I was using Office 365 and wanted to add Microsoft Power BI. I can't do it. At home I could. In my own business I can, but if you work for someone else, you can't.
But here, any associate can add more features.
But wait, there is more. Some might confusingly think the VERB customer facing app that is free to consumers is done by VERB for charity. Not the case. The client is paying a LOT for that app. So while it's free to the consumer, those are paid for users by the client.
Remember the add-on, up sell part? Yes, that's right, that consumer can also subscribe to the app. In the one that I looked at, I think it was around $10/mo or maybe a little more.
In summary, lot of revenue models and nothing is free.
James is a long time investor in AMBS like a lot of us here
Companies that sell B2B often don't publish their pricing. Some do, some don't.
Since VERB has a number of different revenue models and options, it might be hard to put it all on the website
VERB did publish their pricing model last fall and a number of investors were able to see it. Has it changed, expanded, etc., I don't know.
There were one-time setup fees in the neighborhood of $25K for the VERB site & app. Pretty reasonable if you ask me.
Ongoing fees were based on Active Users ranging at the top end of $2.50/mo for up to 2500 and then the price slowly drops the more users you add to $1/mo when you get over the 10K user mark
There is a minimum fee of $3,500/mo so you may as well add a minimum of 1,400 users because you are paying for them regardless.
But this is just one model
This is just one model where the Direct Sales company pays for all their users
Another way Direct Sales companies do it is they charge their associates $10/mo, $12/mo, $20/mo and give them the VERB app and some other tools for them to be successful. I don't 'think' it's the same model as above and in this case VERB gets a higher cut of the pie.
If you want Surveys, Sampling or Learn, those are additional fees and they are substantial money makers as add ons or in the case of Learn, it can be standalone. At one point last year Rory talked about the cost of the standalone customer facing app and the revenue from that was substantial so I expect that to start kicking in, in Q1 as there is one, maybe two customers that just launched that.
Then you have the revenue that comes when an associate does a sample order. VERB gets a nice cut of that.
Then you have the add-ons that an individual can subscribe to which is new. This part is brilliant as you are making money from the customer who is paying for the user, but now you can up sell each user.
“But this is where it gets really interesting. Each of these features will have a monthly recurring subscription fee associated with it that is expected to range from as low as $0.75 per user per month, to as much as $25 per user per month. These fees are in addition to the monthly subscription fees currently paid by corporate for their sales reps’ use of the platform. What’s most exciting about these initiatives, is that we will be able to offer these revenue generating features to our users directly, allowing us to monetize this massive and rapidly growing user base in ways we were unable to do until now. It’s going to be a busy year for Team VERB.”
I said it here before, I as an user of the tools I leverage for work cannot add additional features without getting approvals and going through red tape. Say if I was using Office 365 and wanted to add Microsoft Power BI. I can't do it. At home I could. In my own business I can, but if you work for someone else, you can't.
But here, any associate can add more features.
But wait, there is more. Some might confusingly think the VERB customer facing app that is free to consumers is done by VERB for charity. Not the case. The client is paying a LOT for that app. So while it's free to the consumer, those are paid for users by the client.
Remember the add-on, up sell part? Yes, that's right, that consumer can also subscribe to the app. In the one that I looked at, I think it was around $10/mo or maybe a little more.
In summary, lot of revenue models and nothing is free.
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