This is more than a proof of concept," he tells Streaming Media. "8K is happening a lot faster than 4K ever did. It's similar to the transition to mobile 5G networks. This will proliferate when forthcoming big global sporting events are produced in 8K, including the Olympics." BT Sport, he says, is proud of its heritage of taking fans closer to the action and does not want to lose this technical leadership.

Indeed, BT Sport's Jamie Hindaugh confirmed Pescatore's hunch in a press release: "This is the first time we’ve broadcast 8K HDR live and it isn’t just a proof of concept – if you’re a BT Ultimate subscriber and you’ve got an 8K TV, you’ll be able to watch Premier League and Champions League in 8K next season," said Hindhaugh.

http://www.streamingmediaglobal.com/Articles/...39476.aspx