b]$NGTF[/b] Ice cream is the food most associated with pregnancy cravings. In a 2017 study published in the Journal of Pediatrics and Mother Care titled ‘Food Cravings and Aversions during Pregnancy’, the authors reported, “the most popular items craved were ice cream and other sweets, watermelon, tropical fruits, and fruits/juices.” The study also reinforced the importance of following a healthy diet during pregnancy, and how difficult that can be in the presence of these unhealthy cravings, which are “usually met with consumption of the craved food.”

“As a father and husband, I wish we had Nightfood ice cream when my wife was pregnant,” added Folkson. “Then, putting on my CEO hat, I am humbled by the sheer economics of being named the Official Ice Cream of pregnant moms everywhere. There are over three million pregnant women in the US at any given time. That’s a tremendous market segment. But I believe the more explosive statistic from an investor perspective is that every day well over 10,000 highly-motivated new women will enter this demographic, day after day after day.”

https://www.bloomberg.com/press-releases/2020...-3-000-000