$NGTF Folkson points out that expectant moms are in a period of great transition, proactively seeking lifestyle changes that can benefit themselves and their baby, while sharing and consuming massive amounts of information. Upon finding out they are pregnant, it’s routine for women to immediately make significant dietary changes such as eliminating alcohol consumption, stopping smoking, and eliminating favorite foods like sushi and deli meat.

“Moms make instant changes when they learn they’re expecting. Switching to the brand of ice cream recommended by the American Pregnancy Association can go right along with the other most common dietary modifications. Moms will hear about Nightfood ice cream from the APA, but they’ll also hear about it in traditional media, social media, blogs, from friends, service providers…this is a huge catalyst and accelerant for national distribution.”

https://www.barrons.com/articles/PR-CO-202002...mp;tesla=y