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However, UltraFlix did score a content coup in March when it bagged the rights with Paramount to stream Interstellar in 4K UHD ahead of anyone else. So if the platform can manage to combine a few more such content deals with its increasingly strong picture quality/technical story, it may really start to make a name for itself - especially if it continues to be the case that there’s precious little other native 4K content around for all those millions of people already buying 4K TVs to chase.

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