Mike YOUR SPOT ON THERE!! if they can have 8K content which no ones has or is delivering any where... and to put a cherry on top of that...to have it at a "Manageable Bit rate!!!! Everyone is streaming 4K at approx 20-45 Megs for quality "4K streaming" others are streaming it at approx 10-20 megs and "ULTRAFLIX BLOWS IT OUT OF THE WATER AT 6 MEGS" so with that being said if they can come in under the norm...we will really be off to the races!!! come on NTEK!! we are waiting to be impressed!!!