Verb, the leader in business-focused interactive video and the pioneer of augmented sales intelligence software, is making its expansion into the nonprofit market with the launch of its notifiNPO platform (changed to taggNGO).
There are more than 1.5 million nonprofit organizations in the U.S., according to the National Center for Charitable Statistics (NCCS). Many nonprofits rely on fundraising from individuals, corporations, foundations and other charitable contributors. Charitable giving is big business; according to Giving USA, it exceeded $400 billion in 2017. While overall giving in the U.S. grew 4.1 percent year-over-year according to Blackbaud Institute, online giving grew by 12 percent and now represents 7.6 percent of overall fundraising.