Posted On: 02/06/2013 11:30:54 AM
Post# of 1952
The global alcoholic spirits market
Historically, the global alcoholic spirits market has been fragmented by the regional dominance of local products and the strength of local brands. The Directors believe that due to the convergence of national markets and urbanization, the traditional consumption pattern of spirits has altered and several new brands have developed to exploit the changing nature of alcoholic spirits consumption.
The transition from traditional local products to Premium Priced brands has provided a significant increase to sector value growth. Consumers’ willingness to purchase Premium Priced brands with a high status value, particularly in the visible context of bars, nightclubs and restaurants has contributed to the market trend of value growth exceeding volume growth in every liqueur and spirit sector.As demand for Premium Priced products has increased and branding strategies have become more sophisticated, a super-premium segment has emerged.
Specialty’s Tequilas are high-end premium based upon the fact that they are 100% pure blue agave and that they are priced to retail in excess of $29 per bottle.
The transition from traditional local products to Premium Priced brands has provided a significant increase to sector value growth. Consumers’ willingness to purchase Premium Priced brands with a high status value, particularly in the visible context of bars, nightclubs and restaurants has contributed to the market trend of value growth exceeding volume growth in every liqueur and spirit sector.As demand for Premium Priced products has increased and branding strategies have become more sophisticated, a super-premium segment has emerged.
Specialty’s Tequilas are high-end premium based upon the fact that they are 100% pure blue agave and that they are priced to retail in excess of $29 per bottle.
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