(Total Views: 534)
Posted On: 01/15/2020 2:10:20 PM
Post# of 33181
Re: Both shallow #18077
The easy answer is, because it's more than 1000 lines of code
If VERB was doing 1 integration, I think it would go pretty, pretty quick.
But they are not doing 1 integration
We know they integrated into almost 20 back office systems
We know they are integrating into one or more products from Microsoft, Salesforce, Oracle and others
We know they also did a lot of conversions moving customers from one system to another.
One big one we know they did in 30 days which is super fast and not that easy.
All this work has to be prioritized as there is no way any sane company would try to do it all at once.
The focus, as explained by Rory a few times, is with Direct Sales as that is where the biggest bang for the buck will come the soonest.
So let's say VERB created a superduper electric motor and Ford, GM, Tesla and a few dozen companies said to VERB, make it work with our car.
How would you do that? Would it even fit? What parts would need to be adapted either by VERB or each of the auto companies to make it work.
What VERB doesn't want to do is have two dozen different versions of the same engine. Everytime they made a change they would have to do it 24 times.
They want one version and have adapters that allow it to integrated into each of the other companies.
But to build the adapters, you have to have a pretty good idea of what these dozens of companies have, what they want and how each of their systems work.
You also have to design it in such away that if you change something, stuff doesn't break.
So what typically happens is you don't integrate directly as that would insure stuff would break. You go through a middle layer or let's call it a middleman to make it easier to understand.
As Rory said, the foundation is build. That is the long hard part. Now it seems like they have a standard set of APIs and can integrate into other products.
Keep in mind, it works both ways. The other companies have to standardize to a certain degree and have an API. If they don't, then VERB is waiting on them.
If you go through the list of companies that VERB has integrated into, it's pretty easy to tell which ones didn't have an API to begin with.
Why would they?
If VERB was doing 1 integration, I think it would go pretty, pretty quick.
But they are not doing 1 integration
We know they integrated into almost 20 back office systems
We know they are integrating into one or more products from Microsoft, Salesforce, Oracle and others
We know they also did a lot of conversions moving customers from one system to another.
One big one we know they did in 30 days which is super fast and not that easy.
All this work has to be prioritized as there is no way any sane company would try to do it all at once.
The focus, as explained by Rory a few times, is with Direct Sales as that is where the biggest bang for the buck will come the soonest.
So let's say VERB created a superduper electric motor and Ford, GM, Tesla and a few dozen companies said to VERB, make it work with our car.
How would you do that? Would it even fit? What parts would need to be adapted either by VERB or each of the auto companies to make it work.
What VERB doesn't want to do is have two dozen different versions of the same engine. Everytime they made a change they would have to do it 24 times.
They want one version and have adapters that allow it to integrated into each of the other companies.
But to build the adapters, you have to have a pretty good idea of what these dozens of companies have, what they want and how each of their systems work.
You also have to design it in such away that if you change something, stuff doesn't break.
So what typically happens is you don't integrate directly as that would insure stuff would break. You go through a middle layer or let's call it a middleman to make it easier to understand.
As Rory said, the foundation is build. That is the long hard part. Now it seems like they have a standard set of APIs and can integrate into other products.
Keep in mind, it works both ways. The other companies have to standardize to a certain degree and have an API. If they don't, then VERB is waiting on them.
If you go through the list of companies that VERB has integrated into, it's pretty easy to tell which ones didn't have an API to begin with.
Why would they?
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