We know there are good things coming but think about someone who just now hears about the company and is looking to jump in and is unaware of this board.

I would argue that they might see a company that hasn't made a profit, has relatively little revenue and no sales force. There's a highly paid management team who's been promising to deliver, but hasn't quite, yet. The company is in debt, and has really a lot of shares outstanding, which keeps increasing.

For most investors, it's not going to matter if they wait until the share price is 10 cents or 50 cents, they need to see consistent fundamental and technical improvements.

And we should be selling to Amazon, not on Amazon.