If the Martinique Hotel was smart they would allow the Sfor offering as complimentary for the guests first visit. Advertising it as security benefit for travelers.
The guests who accepted and used it, would be asked to allow info to be sent to their email re other offerings of security to implement and purchase for their personal and/or business use. Whatever income derived over a given period of time could be shared between the hotel and Sfor.
..introduce as many as possible as as quickly as possible to get to that tipping point.
iMHO