I like this hotel thing a lot. I'm not sure of its actual revenue potential, the mechanics of it, but it definitely has potential. Didn't Mr Kay say in his last Uptick interview that the hotel thing hadn't worked out as he had hoped?

Maybe more better, or in addition, get the customers at their points of entry into NYC and other cities. Everyone checks their phones when the plane lands, and in-air wi-fi is becoming more popular, so how about selling our software in departure lounges at airports, too?