Exactly Yogi. The interesting thing to me, however, is that I am sure Rory’s intention is to license the heck out of the technology to anyone and their cousin, just like he did signing non-exclusive deals with everyone in the CRM space, plus use it in Verb’s own Direct Sales and VerbGo apps.

However, If I was a major videoconferencing or webinar providing company, and I thought this was a hot new technology that would provide a definitive separation from the competition, I would not want any of my competitors to have the same capability, and try to lock up an exclusive license, or even something more definitive. Personally, I find the potential of this one application of our technology that disruptive.