Nuances are typically lost on NOBOs. The 10% or so of NOBOs who claim to care about the company's business do not really comprehend the stresses any small company faces. The company, without resources, unless you think $50K in the bank is resource rich, is desperately trying, without resources to move from a me-too provider of products, into a major technology provider. But, you know what I do not have either the time or inclination to explain why. So, I get it, NOBOs have a new demand -- partner.