I appreciate the fact that management is not spoonfeeding every little news. I anticipate and wish that they wait for the big news (2 million cans in production and the video of them being loaded up and shipped to Mexico! now THAT will be a sight to behold!)

The reason is very simple: it has to do with the way traders think. on good news, if there is no buying pressure they go bear and short the stock and the price goes down... simple as that.

withhold the small stuff (just about everything that you are not legally obliged to divulge) and hit the news only with big news (2 million cans produced and shipped to Mexico, monthly order of XYZ numbers of cans after that, etc.... you see the point) This will catch any amateur short-seller off guard and create a squeeze that is always the first step of a bull run

also if they could use the proper channels to spread the good news (maybe someone can send this idea to management, maybe someone in contact with them on this board?)
ex.stockhouse's bullboard
https://stockhouse.com/companies/bullboard?symbol=p.cannabis

or motley's fools
https://www.fool.ca/

and the best in my opinion after stockhouse for canabis and cbd product:
https://technical420.com/