Going to throw out some speculation based on what you posted.

"Starting around the 2.05 mark of the video Rory states "We are going to move into other sectors that we've tested before. Now were going back in with something that is really strong. Were going to introduce some game changing, disruptive, category killer products and I can't wait to share those with you."

tested before?

What did the company test before?

Yup, Med.

Rory mentioned data collection again in the video

Data collection was often mentioned with Med

What's different now?

Well for one, VERB has a Learn app

A way of delivering content to consumers, to patients

Remember the Med video's

Click here to see...

Now you could put it all in the app

Getting your knee replaced?

Click to find all the info you need in OUR app

Follow-up visit, click here

Questions, click here

Category killer

Yeah, I'd say that would be a category killer

LMS is a big space

I know it very well

Combine that with CRM

game changing

disruptive

but my speculation

If I am way off the mark

good news is

CRM is growing like crazy

https://www.superoffice.com/blog/crm-software-statistics/