The passive tag market is established already. No doubt price per tag is very low and profits must be made by volume production against the competition. Similar to the QD volume sales at low price concept.

QMC has a number of differences
1 tamper proof
2 track and trace by blockchain
3 active tags offer more reporting functions

These value-added features justify the increased cost and allow profitable sales of a complete system. Then add in savings from inventory loss, fraud from counterfeit product and transparency from a real-time database for management.