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Posted On: 11/06/2019 9:59:24 PM
Post# of 22463
Recapturing market share from counterfeiters
How much brand name manufacturers can recapture lost sales to counterfeiters depends on how serious they want to protect their IP, the authenticity of their products and the reputation of their brand name. By enforcing invisible QD ink in the labels of their products and by educating the public and buyers to verify the finger-print like color signature using simple hand held scanning device manufacturers can recapture significant percentage of the lost market which is in tens of billion dollars. If all brand name manufacturers will apply the invisible ink in 100% of the labels in their products and if buyers will buy only genuine authentic products they can put the counterfeiters out of business.
Cost of anti-counterfeiting measure
For example, at quantum dot price of $50 per gram or 5 cents per milligram and applying just a 2 milligram of quantum dot invisible ink in each label, the cost per unit will be only 10 cents, not a significant cost to the brand name manufacturers, but such protective measure will prevent tens of billion dollars in lost market share to the counterfeiters as well as protecting the reputation of its brand name from inferior and unreliable products imitated by the counterfeiters.
How much brand name manufacturers can recapture lost sales to counterfeiters depends on how serious they want to protect their IP, the authenticity of their products and the reputation of their brand name. By enforcing invisible QD ink in the labels of their products and by educating the public and buyers to verify the finger-print like color signature using simple hand held scanning device manufacturers can recapture significant percentage of the lost market which is in tens of billion dollars. If all brand name manufacturers will apply the invisible ink in 100% of the labels in their products and if buyers will buy only genuine authentic products they can put the counterfeiters out of business.
Cost of anti-counterfeiting measure
For example, at quantum dot price of $50 per gram or 5 cents per milligram and applying just a 2 milligram of quantum dot invisible ink in each label, the cost per unit will be only 10 cents, not a significant cost to the brand name manufacturers, but such protective measure will prevent tens of billion dollars in lost market share to the counterfeiters as well as protecting the reputation of its brand name from inferior and unreliable products imitated by the counterfeiters.
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