This is a really good article from May on Customer Retention and verifies what VERB says in the email.

"Did you know that a 10% increase in customer retention levels can result in a nearly 30% increase in the value of the company?"

If anyone doesn't have time to read the article just look at the image in the middle.

80% of you future profits will come from 20% of your existing customers

Increasing customer retention by even 5% increase profits by 25%-95%

https://www.retentionscience.com/blog/custome...quisition/