$ISWH 60% of wine and spirits sales take place in “OND” (October-November-December). That seasonal strength is driven by major holidays such as Halloween, Thanksgiving, and the December holiday season through New Year’s Eve, the adjustment to colder weather and more time spent indoors, and the increased frequency and incidence of family-related travel. The Company has positioned its Besado Tequila brand to optimize its performance during this period.
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