Yeah, you know, but the problem is not the issuing of a PR, per se, but the size of its target audience. The Uptick interviews, conducted by an IR firm, are a form of a PR but have a very small audience. Of course, if only the people reading here see a PR, it's going to have a limited and short term effect, the challenge is to expand the audience.

Those discounting the salutary effects of good press releases are making the case against the value of corporate communications, marketing, public relations, etc. But, actually, they charge a lot because they get results.

Maybe when money starts rolling in, some of it can be allocated. In the meantime, we are in "if a tree falls in a forest" territory. Even when revenues increase dramatically, there should be a PR to announce that.