Because CBD Life wanted the freshest market testing results they could use to finalize their order pertaining to how many cans of each flavor would ideally correlate to consumer feedback obtained from the testing.

This was not directly the fault of the Rocky Mountain High Brands management team. In all fairness, CBD Life apparently made the decision immediately following the Mexican government giving the all clear for importation, but failed to immediately communicate the decision. It's very common in the business world.

Not as many mind readers out there as there are arm chair warriors with 2020 hindsight. Really not a big deal. No one posting here really knows for sure that the pps would've done any better without podcast 24 and the clarifying PR they followed it with upon learning of the few week delay.

There's NO WAY anyone could possibly know the pps would've gone up instead of down. It's just speculation and venting. If there's anyone with a working crystal ball, I wish they'd share their visions on this board. Like I said, hind sight evaluation is easy. It's the future that's hard to call, but all signs point to strong revenue growth in the coming quarters.