Since last night, there is alot of chatter about revenues per user. Rory mentioned last night his goal is to get to $10 per user per month, which would be tremendous, but also said we are currently no where near that.

Now I am no accountant, actuary, or financial planner, but figure even I could do some rough math here. If we take the current digital revs from Q2, which was roughly $1.5 mil, and divide by 3 (3 months in a Quarter), that gives us digital revs of $0.5mil per month.

With roughly 700,000 users, we can divide = $0.5mil monthly digital revs/700,000 users = $0.71 cents

Current monthly digital rev per user = $0.71 cents per month

Target monthly digital rev per user = $10 per month

Forgive my naiveté, but that is a hell of alot of growth coming our way...PER USER. It means capturing economies of scale. It means translating free users to paid users. It means getting rid of caps on outdated contracts. It means more offerings within each app. It means greater efficiencies. It means a heck of alot of samplings at $0.35 per. It means......

Ahhh, maybe just Friday afternoon before Labor Day weekend, but I am ecstatic about all this growth. Especially when the stock sits at $1.18 per share.