$IMTL image users will gain free access to top-tier professional content in the form of a library of thousands of photographs. And image rightsholders will gain access to a massive network of users who will carve out an exposure footprint through instances of image sharing, allowing the image rightsholder to monetize that network footprint through Fotofy’s in-image advertising tools and analytics dashboard.

“There simply isn’t anything out there that will be able to compete with our solution,” continued Mr. Goldman. “Users have free access to highest-tier content. And that content is produced by rightsholders who will no longer have to worry about forfeiting their proprietary rights by exposing themselves to the booming digital marketplace. Everyone wins. And it happens on a platform designed from the ground up, including analytics and branding tools, to be simple and easy to use, but deeply functional. And it all goes live on Friday!”