$IMTL Image Protect has developed a theft proof online image format with in-image advertising, hot links, social sharing and dynamic messaging – Fotofy. As an option to the standard DMCA takedown, the image is replaced on the publisher’s website with an embeddable, trackable and secure image.

It is a win-win for all parties, the creator and publisher enjoy incremental revenues from in-image advertising and advertisers are able to connect to their customers.