$IMTL As an option to the Standard DMCA Takedown notice, Image Protect has developed an interactive online image format with in-image advertising, hot links, social sharing and dynamic messaging – IPShare™. This new model allows us to sell in-image advertising, which we share a portion of the proceeds to the creator. The model works similar to the DMCA Takedown notice, but instead of requesting a removal of the content, we ask to replace the image with our proprietary embed code image. It is a win-win for all parties, the creator enjoys revenue from converted from CPM and CPC models, and the website/blog owner enjoys the use of the image without fees or penalties.