Competition definitely breeds innovation, no question about that. That's what is a benefit of capitalism! Your examples are all good, and a little competition doesn't hurt and keeps companies on their toes, so to speak! As long as VERB keeps innovating as they have been, I'm confident they will maintain the lead and as we know there is a huge untapped amount in this area, so in some ways there's so many MLM companies out there (tens of thousands I think) there's plenty to go around. However the higher the market percentage VERB can capture, the better, obviously!