COOP...you may have misunderstood my point...I definitely don't think an infomercial would be the best way to go for our product...I've always thought, along with many others, that insurance companies were our best marketing target...& I believe I've posted that several times over the past year. Now that our DD gizmo is compliant with what insurance companies want...that's where SB is rightly focusing his efforts.

The point/example I was making about marketing was: it doesn't matter how good your product is, if you can't market it to the masses...& the advent of infomercials (for example) has shown that with some slick production & a bazillion spots on the cheaper cable channels, you can sell almost anything. Ron Popeil comes to mind as a pioneer of this particular successful marketing strategy.

Which is why I was agreeing with ohms that marketing expertise is of such importance to any company with a product to sell, & cited that example.