Well the stock is dipping 25% in the last week...is it a standard retrace or retreat back to support at 1.30 ish. Up to 60% retrace would not be that unusual. However there is also the elephant in the room; retail checks on the ice cream could be unfavorable. I know from a previous life that it is difficult to all of a sudden gain market share even with shelf space. Not sure how much marketing support they're paying for and where that $$ is coming from. Have a good wKnd