Are they really innovating? It's more marketing than anything at this point, right? The products have been around for more than a few years, but the marketing effort really hasn't been there. There's still a major need for a massive marketing effort.

But, moving into the hotel area to help protect guests does get the word out on a small scale. It does help to a point. I would love to see a much larger push by one of the channel partners to do some type of national marketing. I know that's not cheap to take on though.