Two responses, jettyjams, to your understandable concern.

First, they're not "going in all kinds of directions." They're laying the groundwork so they'll be able to go in multiple directions when it's time. These trademark filings are bricks being laid in the road. To be sure, Grisaffi was all over the place. Hopefully management has learned their lesson and that's not what's happening here.

Second, right now it's not really relevant how sales are going. Once RMHB product starts getting actively distributed in partnership with our distribution partners, then we can start getting a line on how we're doing. Right now, it's still too early. We're still at the starting gate.