The idea that "fluff" p.r.s, like the Uptick interviews, will only raise share price by a little amount for a short duration is without factual basis.

"Fluff" p.r.s have the potential to attract eyes to SFOR which had been previously unaware of the company and to add new investors.

The point can be made that all p.r.s are "fluff", otherwise they would be journalism and the field of external corporate communications would pretty much disappear.