$SING Will explained in the interview that the "receptiveness (in the industry) is there, and we are seeing tremendous growth. As solar becomes more affordable and climate change and efficiency becomes more top of mind for people, we are seeing that tick up. We saw a little lull about 3 years ago, but about 2 years ago we saw the installations just start to go off the charts. Adoption is there, people are becoming more aware and it's affordable now."