Many people search in one language and local country or whatever google defaults to. If you look beyond, there is more going on in the world.

This top 21 list in Vietnam looks like it came out right before the name change as they do mention 2019

https://colorme.vn/blog/21-cong-cu-lam-video-...1511.61511

https://translate.google.com/translate?hl=en&...1511.61511

BTW: Direct Sales is extremely large in other parts of the world