It's easier to sell shares than create a legitimate business. If in the process of his boondoggling, Berman accidentally foisted a real business into existence, it would have been an almost unintended side effect.

Whether the business succeeds or fails, pinkie CEO's always get paid, and that's why the sale of shares is always the primary business model. That much became evident when the NECA JV was announced, which was nothing more than a giant foreshadowing of insider enrichment to come.