Wallets
In-store mobile payment
volume is anticipated to grow
from $75 billion in 2016 to $503
billion in 2020 .
9 Mobile wallets accounted for almost a third
of Starbucks transactions last
year!10 Wallets can improve the
merchant-customer relationship
by providing an easier way
to pay and a new avenue for
personalized promotions. For
example, Starbucks “cracked
the code” of wallets by offering
irresistible enticements through
its mobile app, like the capability
of ordering coffee ahead of time
to skip the line in the store.
https://www.firstdata.com/en_ca/fraud-detect-...p_2018.pdf