this is true but lets think about it this way. as of now we have distracted driving month all insurance companies talking about the distracted driving witch will end at the end of the month. now the pl takes and starts his distracted driving ads when everyone else is done with theirs . his ads are going to be a on going thing for him to sell the product . they awareness will be there now he starts his ads to tell the people were to get a distracted driving device along with the effects of distracted driving .

it works out better in his favor as he wont be competing with the other commercials out there . consumers will see his ads or commercials only on the devise he has to offer.

JUST MY OPINION