don't know dd, kinda thinking the gift card exchange could be the best at money in vs. money out. other than being possibly seasonal, i see a "little or no overhead" scenario, wouldn't take much to run, and if we could get stores like walmart, target, etc. giving extra bucks if you got their gift card and advertising on the site, dang near pure profit. wouldn't it be great if we could get to the point where we're arguing over which leg was making the most money? oh well, i just keep telling myself "you gotta be present to win". jmo