It costs some money to develop ads. It costs a lot of money to run TV and Radio ads. My guess is when they ran the ads for "study groups", they scored low. Nobody knows what DD apps are. Those that do, often cite the "free" options and are not aware or concerned that the "free apps" can be turned off so easily. Nobody wants to put their phones down.. Parents tell their kids to stay off of their phone while driving. Employers do the same, but, like the fact their employees can do business on their phones while driving.

We need Communication & Education & Marketing Programs! Maybe Steve should have hired someone with this expertise instead of his son!