There'll be thousands of carnival barkers out there trying to do anything to get in on the green rush, both CBD and MJ when and where possible. Rocky is going for "good for you" primarily. I don't think you'll see this management team feeling anxiety over burgers with CBD in them, any more than we'll be marketing CBD infused cigarettes, although we'll still probably market certain indulgences like brownies with CBD and eventually THC infused into them. CBD Life has expressed interest.

There'll be a lot of competition for this market as there are BILLIONS up for grabs. Rocky is in a hell of a position right now to grab a nice piece of this market. We should see full scale execution and production beginning in just weeks now.

This management team, with the help of it's newest member Doug Gillen, are about to fast track the hottest CBD infused beverages nationally and internationally. I wouldn't worry too much about being left behind.

Not every Tortoise & Hare story will end with the tortoise winning the race simply due to a head start. When you have the right team, with the right connections and the right products, you can fly right by others who've already entered the market almost as if they were standing still.