Although it’s not funny, I believe they’re trying to stay with their own narrative in keeping their branding. However, I don’t see Geico “changing” their directive anytime soon. They might “follow” another client after they see how effective bSafeMobile is. Personally, I like the commercial where it shows the 2 people stopping and getting out of their cars right before the head-on collision. That is serious. Then they get back in their cars and they hit head on. God forbid