Yes, exactly - and something else makes sense:

The owner of the 2nd PL would like to be ahead of the
Competitor. He has the fact that on Friday holiday
is.
When the ad starts on Thursday afternoon,
he can advertise practically 4 days without the
Competition can react. If Easter Monday too
Holiday in the USA is (with us in Germany is also
the Monday holiday) then it's 5 days ahead.
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HEXAGON - "the perfect storm"
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Quote:
Thanks Gopher it really makes sense for NEXT WK launch
since we'll be right in the HEART of APRIL DD month.

fingers crossed it really happens such a LOOOONG Wait lol