Only if QMC can't produce and sell for less. If market is growning as Justin stated in his presentation, the demand is going to climb. If QMC can undercut $12 or match it and have the same or better quality, then they stand to gain market share. If that is the case, Samsung and Nanosys can't continue to operating at a loss long term. They would need to lower their selling cost for qdots further which may be difficult to do.

Anyways, we're all just speculating intent of Nanosys giving away the sale price of their goods.

We could take the alternate perspective that they were simply demonstrating that they got production efficient enough to reduce costs to where qdots are now a commodity and can replace current LCD technology with qdot film. This is good news for QMC if they get a piece of the market for displays.