$DRIO This in turn, allows for lowering psychological barriers to change. For example, the best digital channels and processes are selected to motivate each user according to their preferences and to elicit the most effective responses. Digitizing our onboarding process contributes to this customization while it improves scalability to a much larger number of users being onboarded. Our onboarding, navigation and support team can now focus on exceptions and persons who need more assistance.

The system improves user personalization to orient its users to the most relevant set of topics that they should be aware of or work on. Communication is ever more engaging and adapted per user, per channel and per campaign.

https://www.barrons.com/articles/PR-CO-20190410-906834