If this were a web we’d have VERB in the middle, with each vertical around us, then off those verticals would be our partnerships, and on those partnerships would be more deals, and so on and so forth. We open doors that lead to revenue and even more doors.

Translation: This news and this customer will help bring in more customers. They love the product, they know people all around and will spread the word, and that’s how you take over the market.

This is why Rory has said a company may try to mimic what we have but by then we will already be light years ahead, in both upgrades and in where we are.


Remember when Rory talked about Oracle and how Oracle said they already have a company like us. Then Rory explained further and they wanted in. That tells me that wherever we are, however long our reach, who would want to switch afterwards. We are marking our territory. Last year was setting a foundation and this year will be taking the world by storm.