Next, a guy with all your knowledge and industry wisdom should be able to convince Lifescan why throwing buckets of cash at a 5 cent penny stock is a great idea.

Not my job. If it is that important to you, get on the phone and tell the company CEO what he should be doing. I am sure he listens to all non-shareholders, former shareholders, disgruntled shareholders, faux experts etc. because if he didn't he would obviously be totally clueless.