Certainly doesnt seem like a holders selloff to me. Could be the last of the debt shares?
Or, .....if you want to get real deep...possibly a coordinated basher event to tank the pps on the first day of the Distracted Driving Awareness Month on the precipice of news/ads which would otherwise be a huge positive for the pps/co; with the intent of causing hysteria, doubt, mistrust amongst investors...

or was that a lifetime movie my gf was watching last night..... I cant remember