I remember thinking a while back that there is the possibility that not everyone supports DD apps. The following COULD lose some business if DD apps are adopted and, consequently, the ever important "bottom line" would be impacted:

1 - auto body repair shops
2 - auto repair shops (mechanical)
3 - towing services
4 - new car makers
5 - car dealerships - new & used
6 - Urgent care & ERs
7 - car rentals
8 - car services - e.g. uber & lyft

I'm sure there may be a few more businesses that "benefit" from all sorts of car crashes including those caused by DD. I'm equally sure that none of the above would dare come out and say "can't have those DD apps because they are bad for business & our bottom lines". That would be construed as negative.

Instead, we need positive campaigns!

1 - Ad campaign(s) - yes, plural
2 - Insurance related campaigns
3 - Legislative related campaigns
4 - Education/school related campaigns
5 - Civic campaigns
6 - Car maker and dealership campaigns (sorta #1)
7 - Spokespeople related campaigns (maybe sprinkled throughout)
8 - Trade show related campaigns
9 - DMV campaigns - maybe brochures

Why aren't our products on:

1 - TV; Radio; Print; Social Media (more)
2 - School/PTA meetings; (have we ever contacted school orgs)
3 - Civic meetings where roads & transportation & taxes is being discussed; 4 - youth sports support - especially HS athletics;
5 - state & local license & registration
6 - Mass mailings and mass callings (OK, maybe not robocalls), but, followup to every car sale or trip to the dealership for service or sale

We need a "WE CAN SAVE LIVES" Campaign

Story Time is over!

It's Showtime (maybe Jack Nicholson or Magic Johnson is available)