My advertising exec contact told me it is difficult to develop a successful ad campaign for a new product that consumers don't know/think/realize that they need, yet. I think this could be especially true for DD Apps where there has been little Communication & Education & Marketing. Maybe it can't be a standalone option, but, instead it has to be included in an "options package".

When friends ask me what I am investing in nowadays, and, I say "a company that develops & sells distracted driving apps", most say "what the F@#$ is that"? When I start to explain, almost all say, oh, I/you can just swipe your phone and do that (disable). Communication & Education & Marketing is sorely needed. Go Ad Campaign and ONCI will Go