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Posted On: 03/15/2019 11:55:01 AM
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Deep Dive interview with IDEA Pharma
Path-to-market access strategy company IDEA has worked on eight of the 15 biggest drug launches of the last three years
CEO Mike Rea and CMO Alexander Gray tell us how they want to address the biggest problems in R&D today
The inspiration and goals behind the Pharmaceutical Innovation Index
https://deep-dive.pharmaphorum.com/magazine/p...-strategy/
About the Interviewees:
Mike-Rea
Mike Rea is CEO of IDEA Pharma and an industry expert in Positioning. He was voted one of the Top 10 Innovators in Pharma (pharmaphorum), 100 Most Inspiring People in Healthcare in 2011, 2013, 2015 and 2016 (PharmaVoice, lifetime Red Jacket winner), Global Power List 100 (Medicine Maker, the 100 most influential people in healthcare, 2017, 2018).
Outside work, Mike owns an independent record label, Medical Records, enjoys advanced and track driving, listens to too much music and plays the guitar badly. His only citation on Wikipedia, however, is for establishing the UK college American Football league.
Dr Alexander Gray
Dr Alexander Gray is IDEA Pharma’s chief medical officer. He trained as a physician, specialising in immunology, and previously worked in the NHS while co-writing books on immunology in his spare time. Prior to IDEA, he worked as a senior medical projects manager at Medical Action Communications and a medical director at Choice Medical Communications.
Path-to-market access strategy company IDEA has worked on eight of the 15 biggest drug launches of the last three years
CEO Mike Rea and CMO Alexander Gray tell us how they want to address the biggest problems in R&D today
The inspiration and goals behind the Pharmaceutical Innovation Index
https://deep-dive.pharmaphorum.com/magazine/p...-strategy/
About the Interviewees:
Mike-Rea
Mike Rea is CEO of IDEA Pharma and an industry expert in Positioning. He was voted one of the Top 10 Innovators in Pharma (pharmaphorum), 100 Most Inspiring People in Healthcare in 2011, 2013, 2015 and 2016 (PharmaVoice, lifetime Red Jacket winner), Global Power List 100 (Medicine Maker, the 100 most influential people in healthcare, 2017, 2018).
Outside work, Mike owns an independent record label, Medical Records, enjoys advanced and track driving, listens to too much music and plays the guitar badly. His only citation on Wikipedia, however, is for establishing the UK college American Football league.
Dr Alexander Gray
Dr Alexander Gray is IDEA Pharma’s chief medical officer. He trained as a physician, specialising in immunology, and previously worked in the NHS while co-writing books on immunology in his spare time. Prior to IDEA, he worked as a senior medical projects manager at Medical Action Communications and a medical director at Choice Medical Communications.
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